The debate surrounding the transport transition is dominated by disinformation and misinformation, as well as by vested interests that are biased towards private motorised transport and hinder the implementation of the transport transition. Neutral, evidence-based facts presented in an engaging way are often hard to find. In this project on behalf of the Federal Environment Agency, we address this communication gap in a systematic way. Together with the Öko-Institut e. V., we analyse the narratives currently in use and develop new ones in order to provide attractive and accessible communication formats and products for the general public. In doing so, we rely on the transition management method and involve relevant stakeholders to forge new coalitions of interest.
