Is a job ticket worth it? When is cycling a better choice than driving? These everyday questions form the focus of three communication formats developed by iRights.Lab in collaboration with the Öko-Institut on behalf of the German Environment Agency (UBA). They were created as part of the ‘Communication for sustainable mobility’ project, in collaboration with stakeholders from the fields of science, communication and practice.
Mobility Bingo
The bingo game addresses common myths and objections, for example regarding job tickets, company bikes, public transport or parking. Short fact-checks help to clarify them.
Mobility clips ‘Car Confessions’
The clips use humour to talk about the car as if it were a relationship. They cover costs, fuel and the hunt for a parking space, and address the question of when and where buses, trains, bicycles, e-bikes or car-sharing are the better choice.
Mobility Quartet
The card game evaluates topics such as work-related mobility, taxes and levies, or public transport and infrastructure according to criteria such as cost-effectiveness, climate benefits, comfort and flexibility. The scores do not represent a definitive judgement. Rather, they are intended to spark discussion.
The formats are designed for local authorities, organisations and opinion leaders who wish to bring mobility issues into their networks. They were presented and discussed at the lunchtime talk ‘That’ll Never Pay Off” – Or Will It?’ on 8 October 2026, marking the conclusion of the project.
As part of the project, iRights.Lab and the Öko-Institut, on behalf of the German Environment Agency (UBA), investigated the narratives currently used to discuss the transport transition and developed new ones. This was based on the transition management approach, which involves relevant stakeholders (change agents) from the outset.
About the communication outputs
About the ‘Communication for Sustainable Mobility’ project
The formats at the Federal Environment Agency
Image: AI-generated / public domain