With its latest project, the non-profit iRights e.V. profoundly analyses the influence of algorithms and artificial intelligence on consumer’s daily life.
When hearing of “artificial intelligence”, most people immediately think of science fiction scenarios like the takeover of machines. Fortunately, artificial intelligences are not that powerful for the time being. But they already are cases in which it is capable of doing a certain task. One well-known example are personal digital assistants like Siri or Alexa that can execute a couple of our commands. Another are chatbots that are used in customer service centers and are sometimes hard to distinguish from their human counterparts.
For consumers, such services and technologies often turn out to be a closed book: What actually happens in the background remains invisible to them. The same is true for the data that is being collected and used to train the system so that it is specially geared to the user. This is all done by algorithms and runs completely automatic.
The project “Algorithms and Artificial Intelligence in Consumer’s Daily Life” has the goal of enabling consumers to use all the new services in a self-determined and well-informed manner. It especially has those people in mind that do not actively follow the development. This is why the prepared consumer information will concentrate on a storytelling approach. The starting points of the stories will be technologies that are already in use.
The project is being conducted by the iRights e.V. and is publicly sponsored by the Federal Ministry of Justice and Consumer Protection.