Part­ner­ship Project: Algo­rithms and Arti­fi­cial Intel­li­gence in Consumer’s Daily Life

With its lat­est project, the non-prof­it iRights e.V. pro­found­ly analy­ses the influ­ence of algo­rithms and arti­fi­cial intel­li­gence on consumer’s daily life.

When hear­ing of “arti­fi­cial intel­li­gence”, most peo­ple imme­di­ate­ly think of sci­ence fic­tion sce­nar­ios like the takeover of machines. For­tu­nate­ly, arti­fi­cial intel­li­gences are not that pow­er­ful for the time being. But they already are cases in which it is capa­ble of doing a cer­tain task. One well-known exam­ple are per­son­al dig­i­tal assis­tants like Siri or Alexa that can exe­cute a cou­ple of our com­mands. Anoth­er are chat­bots that are used in cus­tomer ser­vice cen­ters and are some­times hard to dis­tin­guish from their human coun­ter­parts.

For con­sumers, such ser­vices and tech­nolo­gies often turn out to be a closed book: What actu­al­ly hap­pens in the back­ground remains invis­i­ble to them. The same is true for the data that is being col­lect­ed and used to train the sys­tem so that it is spe­cial­ly geared to the user. This is all done by algo­rithms and runs com­plete­ly auto­mat­ic.

The project “Algo­rithms and Arti­fi­cial Intel­li­gence in Consumer’s Daily Life” has the goal of enabling con­sumers to use all the new ser­vices in a self-deter­mined and well-informed man­ner. It espe­cial­ly has those peo­ple in mind that do not active­ly fol­low the devel­op­ment. This is why the pre­pared con­sumer infor­ma­tion will con­cen­trate on a sto­ry­telling approach. The start­ing points of the sto­ries will be tech­nolo­gies that are already in use.

The project is being con­duct­ed by the iRights e.V. and is pub­licly spon­sored by the Fed­er­al Min­istry of Jus­tice and Con­sumer Pro­tec­tion.

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