iRights.Lab at media.innovations

Philipp Otto, direc­tor of iRights.Lab, spoke about “Con­tent-Blockchain – an ecosys­tem for the dis­tri­b­u­tion of dig­i­tal con­tent” at this year’s media inno­va­tion day media.innovations of the Bavar­i­an State Cen­ter for New Media (BLM).

Every year, the media.innovations presents not only excit­ing start-ups but also new tech­ni­cal oppor­tu­ni­ties to changes and fur­ther devel­op­ments in the world of media and jour­nal­ism in par­tic­u­lar. The tech­ni­cal inno­va­tions in the world of media require sus­tain­able tools and busi­ness mod­els. On 7th of march 2018, many lec­tures, work­shops and podi­um dis­cus­sions focused on these chal­lenges and its dif­fer­ent per­spec­tives.

In coop­er­a­tion with numer­ous part­ners, iRights.Lab devel­ops a pro­to­typ­i­cal tool with the Con­tent Blockchain Project, which offers inno­v­a­tive and sim­ple solu­tions for man­ag­ing and iden­ti­fy­ing dig­i­tal con­tent as well as facil­i­tat­ing the han­dling of user licens­es. The goal is to use this sim­pli­fi­ca­tion to make the use and dis­tri­b­u­tion of con­tent more effi­cient in the future and to cre­ate a basis for auto­mat­ed process­es. On the podi­um, Philipp Otto dis­cussed this very top­ics with Richard Gut­jahr and Hen­drik Hey, the CEO of World of Won­der.

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