ANNA – the net­worked life starts of 2nd sce­nario

Part­ner project “ANNA — the net­worked life” of iRights e.V. launch­es its sec­ond of four planned sce­nar­ios.
After “smart home”, now the topic is “observed and reviewed”.

The new sce­nario deals with issues such as “track­ing” and “scor­ing” which are phras­es for what the adver­tis­ers and the cre­ators of online offer­ings are work­ing on their daily busi­ness. Already, user behav­ior is wide­ly mon­i­tored and eval­u­at­ed by plat­forms, apps and other ser­vices on the inter­net.

Anna is a fic­ti­tious 35-year-old woman who lives in an apart­ment build­ing and has to orga­nize her increas­ing­ly dig­i­tal­ized every­day life. Her expe­ri­ences are based on tech­nolo­gies that already exist and are used quite nat­u­ral­ly in our every­day lives as well.

ANNA — the net­worked life” wants to show which data traces are left by the cus­tomers, how this data traces can be used and eval­u­at­ed by algo­rithms and arti­fi­cial intel­li­gence and what users can do to pro­tect their per­son­al data.

Says Gerd Billen, State Sec­re­tary of the Fed­er­al Min­istry of Jus­tice and Con­sumer Pro­tec­tion:
“Arti­fi­cial Intel­li­gence and the use of algo­rithms have an increas­ing­ly impor­tant role in our lives, they are no longer sci­ence fic­tion, but already inte­grat­ed into our every­day lives. They offer oppor­tu­ni­ties but also include some risks we need to be aware of. We want to use the for­mer and avoid the lat­ter. Togeth­er with iRights e.V. and ‘ANNA — the net­worked life’ we want to moti­vate users to learn some­thing new and inform them about the ade­quate use of data.”

The sec­ond sce­nario includes media con­tent like sto­ries, videos and audio for­mats that sim­u­late life in typ­i­cal every­day sit­u­a­tions.

ANNA — the net­worked life. Algo­rithms and Arti­fi­cial Intel­li­gence in Con­sumer Every­day Life” is a project of iRights e.V. on behalf of the BMJV. The goal is to inform the peo­ple about the use of algo­rithms and arti­fi­cial intel­li­gence in their lives and to show them facts and back­grounds.

All infor­ma­tion about the project can be found at

Das Lab

Schützen­straße 8
D‑10117 Berlin
Tele­fon: +49 30 40 36 77 230
Fax: +49 30 40 36 77 260